not just a steak - a standard.
Manzo is the modern standard-bearer for Fassone (Piedmontese) beef in North America. We preserve a rare lineage and elevate every detail - from genetics and nutrition to finishing and cut selection. The result is a distinctly lean, tender, high-protein eating experience for those in relentless pursuit of the very best.
There’s the way everyone does things, and there’s the way only a few do it. We choose the latter, so chefs, athletes, and discerning households can choose better.
a lineage few can claim.
Before it became our family’s life’s work, Fassone was once known as “beef from the king’s private kitchen.” Our story begins decades ago in the American West, where Gary Owens helped pioneer Piedmontese genetics in the U.S., stewarding bloodlines, founding associations, and safeguarding embryos when few even knew the name. Today, Lauren and Justin Owens carry that mantle at Manzo—reviving Owens Farms under a modern label and protecting 100% Fassone purity with unwavering rigor. We travel to Piemonte, study the heritage, and let the lineage guide every decision.