not just a steak - a standard.
Manzo is the modern standard-bearer for Fassone (Piedmontese) beef in North America. We preserve a rare lineage and elevate every detail - from genetics and nutrition to finishing and cut selection. The result is a distinctly lean, tender, high-protein eating experience for those in relentless pursuit of the very best.
There’s the way everyone does things, and there’s the way only a few do it. We choose the latter, so chefs, athletes, and discerning households can choose better.
a lineage few can claim.
Before it became our family’s life’s work, Fassone was once known as “beef from the king’s private kitchen.” Our story begins decades ago in the American West, where Gary Owens helped pioneer Piedmontese genetics in the U.S., stewarding bloodlines, founding associations, and safeguarding embryos when few even knew the name. Today, Lauren and Justin Owens carry that mantle at Manzo—reviving Owens Farms under a modern label and protecting 100% Fassone purity with unwavering rigor. We travel to Piemonte, study the heritage, and let the lineage guide every decision.
trusted by those who shape taste.
A selective presence in the world’s most exacting kitchens, performance programs, and private tables. Our partners work with Manzo not because it is familiar, but because it is unlike anything they have ever encountered: ultra-lean, precise in texture, and engineered by nature for raw applications that traditional beef cannot touch. These relationships are not endorsements.
They are alignments — quiet, deliberate, and earned.
Select Culinary & Performance Collaborations
Four Seasons Hualālai
NOBU – Corporate Culinary Team
Canlis (Seattle)
Luna (Spokane)
Kansas City Chiefs
Private NBA and endurance athletes